Jason Burke is the System Vice President and Chief Analytics Officer for the UNC Health Care System, a senior advisor at the University of North Carolina School of Medicine‘s Center for Innovation, and the principal at Burke Advisory Group. Previously, he was the founder, managing director and chief strategist of an industry-leading think tank pioneering novel approaches to improving health with emerging technologies, data and analytics. He also served as global head of health and life sciences strategy, research and development for SAS, as well as holding strategy and management roles in organizations such as Microsoft, Quintiles, and GlaxoSmithKline. With over 20 years of experience, his contributions cover all aspects of new business strategies, product development, information technology, sales and marketing. His most recent book is called Health Analytics: Gaining the Insights to Transform Health Care (Wiley, 2013), and he has appeared in numerous publications including Forbes, InformationWeek, Health Management Technology, PharmaVoice, Drug Discovery and Development, and BioIT World. Burke is a cognitive neuroscientist by training, holding degrees from Virginia Tech and the University of Missouri – Columbia.